Daniel Lurie's Spending

Daniel Lurie's popularity is still, in part, due to his wealth.

Last week it was revealed that San Francisco Mayor Daniel Lurie spent about $1 million on consultants to burnish his image during his first year in office. While the tone of much of this coverage was critical, although conceding that it was perfectly legal, there is another way to look at Lurie’s spending on consultants. The Lurie family invested millions in seeing Daniel, a wealthy scion of the Levi’s fortune, become mayor. Given that investment, it is wise of Lurie to keep investing in his image even after winning a competitive race for mayor in 2024.